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You can keep up with the Schieffer School and the daily news of TCU by bookmarking The Skiff. That's the online edition of the Skiff, which contains not only the main stories of the day, but also special audio and video features. You can also access TCU News Now through the site. And once there, you can sign up to have a digest of the main stories emailed to you every night when the paper goes to bed—so you can read the top stories of the Skiff every morning before the paper is even distributed on campus!

 

Spring '08 Issue |

 

RealWorld completes projects for more than 50 clients

 

RealWorld IMC, the student-led advertising agency at TCU, finished 2007 having worked on more than 140 projects for 55-plus non-profit clients. Some of the highlights of last year include an on-campus promotion for Safe Haven, highlighting the warning signs of relationship abuse; banners, billboards and yard signs for the Junior League’s “Christmas in Cowtown” celebration; and a presentation to the city of Fort Worth.

 

For 2008, RealWorld IMC is off to a fast start. After only one week of school, the agency has already booked 10 clients, on target to equal or surpass last year’s total. Several of those are returning clients: Cancer Care Services, Gill Family Services, Lighthouse for the Blind, Harris Methodist Health Foundation and Texas Health Resources. But many of these clients are new to TCU and to the agency: Cenikor, Country Day School, Log Cabin Village, Stajduhar Stables, Texas Police Association and World Bible Translation.

 

Currently, there are 11 full-time students working at RealWorld IMC. They consist of advertising/public relations, business and communications majors. Five are new to the agency: Kyle Davie, Justin Davis, Leah Grabert, Jessica Lo and Ashlee Manahan. Many are returning: Natalie Clarke, Ally Gump, Leigh Ann Parker, Katelyn Porterfield, Brittany Ray and Heather Tansill. In addition to maintaining full class loads at TCU, students contribute 15 hours per week at the agency. Student-workers can receive credit for their participation in RealWorld; all are working to contribute to the community and to improve their portfolios.

 

A working professional, Shawn Stewart, joined the agency as chief copywriter recently. Last year as a consultant, Stewart placed a client on ABC News’ 20/20.  At UT Arlington, his former employer, Stewart facilitated an interview between Texas screenwriter Horton Foote and the local PBS affiliate, Channel 13. Before joining UTA, Stewart was a public relations writer at Collin College in Plano. There, he won several medallions for feature writing from the National Council for Marketing and Public Relations.

 

RealWorld IMC is one of the few college student-led advertising agencies in the nation. It only accepts non-profit organizations as clients, and while it charges fees, they are significantly lower than commercial agency fees, permitting non-profit groups to reach their target audiences more effectively, professionally and frequently.  The student-staff consists of 12 advertising/public relations and graphics arts majors. Claudia Butts, the director, and Shawn Stewart, co-director, help guide the agency’s operations.

 

For more information on RealWorld IMC, visit www.realworld.tcu.edu.