TCU Schieffer School of Journalism: Newsworthy

Headlines

Turn out the lights, this presidency’s over

By Mark Mourer,
J-Exes president

Ever want to run a bar? I mean build it, or refurbish it…open it…run it...host Super Bowl parties there…invite the Bud girls to buy happy hour drinks at your place…sell a T-shirt that says “(your name here)’s Tavern”?

Full Story

Slater announces retirement

as dean of College of

Communication

Dr. Bill Slater, dean of the College of Communication, which includes the Schieffer School, has announced his retirement at the end of the 2007-2008 academic year.

After a sabbatical, Slater will join the faculty of the Schieffer School, where he holds the rank of professor of broadcast journalism. Provost Nowell Donovan is appointing a search committee to look for Slater's replacement as dean.

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Fall '07 Issue |

Margaret Ritsch joins RealWorld IMC

Margaret Ritsch has joined the newly established, all-student RealWorld Integrated Marketing Communications agency at Texas Christian University. Ritsch comes to TCU from the Fort Worth Museum of Science and History, where she was director of public affairs. She holds a M.A. in journalism from the University of Wisconsin-Madison and brings nearly 15 years experience in public relations and marketing communications.

At RealWorld, Ritsch will be guiding students in their work involving writing and public relations for the agency’s numerous non-profit clients. Affiliated with the TCU Schieffer School of Journalism, RealWorld’s goal is to provide selected advanced students a real world experience while they are still in the academic world.

RealWorld IMC is among the few such student-operated agencies in the nation. It only accepts non-profit organizations as its clients, and while it charges fees, they are significantly lower than commercial agency fees, permitting non-profit groups to reach their target audiences more effectively, professionally and frequently. The student-staff consists of 12 advertising/public relations and graphics arts majors. Claudia Butts, the director, and Ritsch guide the agency’s operations.